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Like all of our rubs, our founder, John Rivers, personally blended the 4R Coffee Rub to bring together the favorite flavors of the South. His multi-regional recipe gives beef on the open flame a kick of flavor. No matter your method – roasting, slow-cooking, or grilling – 4R Coffee Rub is engineered to bring out the best in your food.
**Sourced from 4RSmokehouse.com